Privacy Policy

Willow and Wake

At Willow and Wake, we value the trust you place in our small, woman-owned business. This policy explains how we handle your personal data when you visit our Ontario-based shop or use our website. We collect information you provide directly, such as your name, email, and billing details when making a purchase or signing up for our newsletter. We also automatically collect technical data like your IP address and browsing behavior through cookies to improve your user experience and analyze our traffic. Last updated: May 30, 2026.

Our Data Practices

We use your data to process orders, provide customer support, and send marketing updates if you have opted in. Our legal basis for processing includes your explicit consent and our legitimate interest in running an efficient local business. We only share information with trusted service providers, such as payment processors and shipping partners, or if required by Canadian legal authorities. We do not sell your personal data. We retain your information only as long as necessary to fulfill the purposes outlined or to comply with provincial and federal tax and legal requirements in Canada.

Your Security and Rights

While we implement industry-standard security measures to protect your data, no method is 100% secure. You have the right to access, correct, or request the deletion of your personal information, and you may withdraw your consent at any time. Our services are not directed at children, and we do not knowingly collect their data. Some data may be transferred internationally by our service providers, but we ensure they maintain high protection standards. If you have questions or wish to exercise your rights, please reach out to us directly through our website contact form. We may update this policy occasionally.